Privacy Sandbox isn’t really about privacy at all – it’s about control.
The open web is about to cross a point of no return. Here’s why that mustn’t happen and what we can all do about it.
Like a funky smell in a crowded elevator, some things in life are probably best left unchallenged. But a global monopoly abusing its dominant position to seize control of the open web as we know it? Well, that’s a different matter entirely.
And that’s why we, at 51Degrees, are throwing our full support behind Marketers for an Open Web (MOW): a global coalition of businesses campaigning to protect the vibrant, diverse, independent open web to which Google’s imminent plans are a real and existential threat.