MARKETERS FOR AN OPEN WEB

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The Register: Marketers for an Open Web ask UK competition watchdog to block launch of Google’s anti-tracking Privacy Sandbox

Google’s Privacy Sandbox took another knock today as Marketers for an Open Web (MOW) wrote to the UK’s Competition and Markets Authority (CMA) requesting a block on the technology’s launch.

The concept of “Privacy Sandbox” has been around for a while. The idea, when mooted in 2019, was an attempt by the Chocolate Factory to keep those advertising dollars rolling in while appeasing anyone getting a bit worried by how creepy targeted advertising was getting.

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