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The Coalition for App Fairness launches to ensure a level playing field within app stores and preserve consumer choice

The Coalition for App Fairness (CAF) was created with a simple goal – to advocate for reforms that level the playing field within the app stores and preserve consumer choice. In a few short weeks, we’ve attracted the attention of gatekeeper platforms, regulators and lawmakers, app and game developers,  as well as consumers around the world. Also, the first major global platform, Microsoft, announced app store principles which marked a critical moment in our campaign. 

Hundreds of app creators have expressed interest in becoming members and we’re working as fast as we can to evaluate and onboard prospective members.