MARKETERS FOR AN OPEN WEB

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tech.co: Digital Marketing Firms Hate Google’s Anti-Cookie Initiative

A group of digital marketing companies have gotten together to oppose Google’s new Privacy Sandbox initiative, a key element in the tech giant’s plan to end its Chrome web browser’s reliance on third-party tracking cookies.

Google’s initiative, according to the complaint filed with UK’s Competition and Markets Authority (CMA) by Marketers for an Open Web (MOW), should be paused so that regulators have time to figure out “long term competitive remedies” to Google’s dominance over the world’s internet data.

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