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ShareCast: CMA mulling opening investigation into Google ‘privacy sandbox’ adtech

The UK’s Competitive Markets Authority is mulling whether to open an investigation into Google after receiving a complaint against what a group of companies alleged was an anticompetitive new advertising technology which the search giant was set to roll-out early in 2020.

“We take the matters raised in the complaint very seriously, and will assess them carefully with a view to deciding whether to open a formal investigation under the Competition Act,” the CMA said on Monday.

“If the urgency of the concerns requires us to intervene swiftly, we will also assess whether to impose interim measures to order the suspension of any suspected anti-competitive conduct pending the outcome of a full investigation.”

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