MARKETERS FOR AN OPEN WEB

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Press Gazette: Publishers and marketers revolt over Google plans to replace cookies with Privacy Sandbox

Publishers and marketers have called on the UK’s competition watchdog to delay the rollout of Google’s newest advertising technology release over fears it will “cement its dominance of online business”.

They fear the Google Privacy Sandbox will take the technology which drives personalised advertising out of the open-web and into the sole control of Google via its dominant Chrome web browser.

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