MARKETERS FOR AN OPEN WEB

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Mobile Marketing Magazine: Marketers call on launch of Google’s Privacy Sandbox to be halted

An alliance of leading technology and publishing businesses have come together to call on the UK’s Competition and Markets Authority (CMA) to block Google’s launch of its ‘Privacy Sandbox’ technology.

The Marketers for an Open Web (MOW) have written to the CMA to ask it to use its powers to put a stop to Google’s plans. The Privacy Sandbox – due to launch in early 2021 – would remove login, advertising, and other features from the open web on Google’s Chrome browser and place them under the control of the tech giant.

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