MARKETERS FOR AN OPEN WEB

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Market Watch: Google’s new advertising technology is under the regulatory microscope after a group of businesses called for it to be legally blocked

The U.K. competition regulator is considering a formal investigation into Google’s new digital advertising tool, following a complaint from a group of online businesses that called on intervention to block the launch of the technology.

On Monday, the Competition and Markets Authority acknowledged a complaint from Marketers For An Open Web (MOW), a consortium of “key stakeholders involved in web advertising” including publishers and marketers.

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