MARKETERS FOR AN OPEN WEB

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Independent: Google faces UK scrutiny over new advertising data revamp

Google faces fresh regulatory scrutiny in Britain over plans to revamp its ad data system, after a group of competitors complained to regulators that the changes would cement the U.S. tech giant’s online dominance

Marketers for an Open Web, a coalition of technology and publishing companies, said Monday that it’s urging the U.K. competition watchdog to step in and force Google to delay the rollout of its “Privacy Sandbox” scheduled for early next year.

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