MARKETERS FOR AN OPEN WEB

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FT: Online advertisers urge UK to block Google’s privacy tools

Google’s plan to block companies from tracking people across the web would entrench its control of online advertising and damage competition, according to a complaint to the UK’s antitrust authorities.

Marketers for an Open Web (MOW), a lobby group, has urged the UK’s Competition and Markets Authority (CMA) to stop Google from rolling out a new “privacy sandbox” that it says would give the US company even more power over the data that underpins online ads.

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