Google’s plan to block companies from tracking people across the web would entrench its control of online advertising and damage competition, according to a complaint to the UK’s antitrust authorities.
Marketers for an Open Web (MOW), a lobby group, has urged the UK’s Competition and Markets Authority (CMA) to stop Google from rolling out a new “privacy sandbox” that it says would give the US company even more power over the data that underpins online ads.